Vanity Treasures was founded with a simple yet powerful vision: beauty should always be within reach. Our mission is to revolutionize access to beauty and hair essentials by delivering high-quality products where people need them most. Through innovative vending solutions in colleges, airports, nightclubs, and beyond, we empower individuals to feel confident—anywhere, anytime. Our commitment is rooted in inclusivity, convenience, and the belief that elevated beauty should be accessible to everyone.
About Us
Vanity Treasures was founded under the leadership of sisters Naima Beasley and Ashante Williams. The idea grew from Naima's journey as a hairstylist and braider, where she saw firsthand the challenges many women faced in accessing culturally relevant beauty products. Long travel distances, limited store hours, and scarce local options often left communities without reliable solutions. The founders turned that frustration into motivation, determined to build a business that removes barriers and makes beauty accessible anywhere.